"Feedback often tells you more about the person giving it than about yourself."
– Stephen R. Covey.
A Holistic Exercise
Structure of the performance review
Year in Review
Highlighting key activities executed throughout 2025 to align quarterly achievements with future goals
Profesional life wheel
To collaboratively build a professional life wheel from the leader's perspective
Next achievements
Focus areas and strategic expectations for the next 12 months
The best moments and most outstanding work in each Q of 2025
Q2 2025
Standardization & Strategic Alignment
Orchestrated the homogenization of 3 core components with disparate definitions, resulting in a seamless and consistent user experience.
Finalized the definition and closure of 3 "Client File" components, mastering the end-to-end construction processes.
Led negotiations with high-level Product Owners (POs) to incentivize improvements in banking integration processes.
Designed flows for "Cause Registration and Rejection Details" to reduce operational friction.
Q3 2025
Cross-Disciplinary Collaboration (Wholesale Banking)
Partnered with Senior Designers to elevate User Experience standards within the Wholesale Banking sector.
Defined and updated critical "Client File" user flows.
Executed rigorous Design QA (DQA) using checklists and strict version control to ensure implementation fidelity for "Client File" in Operational Management System.
June 21th
Integration activity at the Nevado de Toluca
Q4 2025
Guide to best practices for internal platform
Authored the "Internal Best Practices Guide," establishing Design System standards in collaboration with Design and Tech teams
Q4 2025
Cross-Functional Impact
Leveraged transversal components to turn design strengths into business opportunities.
Digital Signature: Led ideation sessions for the "Digital Signature" contracting feature.
Proposal Closure: Secured approval for the "DIY Legal Verification" (Bastanteo) proposal, covering both proactive and reactive user scenarios.
UX Team Value
Recognized by the design community for high-impact contributions from Q2 to Q4 UX projects.
Professional Life Wheel
It allows you to see life holistically and not as isolated parts of people's lives, and is mainly used in "coaching"
It was popularized by Paul J. Meyer in the 1960s and allows you to quickly identify which aspects of life require more attention.
A holistic evaluation measuring leadership maturity and readiness for management roles within the next 2–5 years.
Leadership & Mentorship:
Elevating team performance and defining clear career paths for direct reports
2. Design Strategy & Vision
Defining the product's "North Star," ensuring design acts as a competitive advantage
3. Business Acumen
Understanding banking KPIs, ROI, and how design impacts the financial balance sheet
4. Resource Management
Managing timelines, budgets, and roadmap compliance within Agile/Scrum frameworks
5. Strategic Communication
Synthesizing complex design topics for non-technical C-Level stakeholders
6. Conflict Resolution
Mediating between Engineering and Product to defend the UX without compromising relationships
7. Psychological Safety
Fostering a high-trust environment where the team feels safe to propose disruptive ideas
8. Data Culture
Leveraging Analytics and user research to validate every design decision
9. Innovation Methods
Evangelizing and applying new methodologies within traditional structures
10. Emotional Intelligence
Resilience and self-control amidst corporate pressure and shifting priorities
Career Roadmap
Challenges to overcome to achieve goals within BBVA
PRODUCT UX
Positioning as a Senior Product Designer
Exceed role objectives
Master Archetype Construction
Become a Designer reference point
Building design cummunity
Pursue a Master’s degree
MANAGER
Transitioning to UX Manager
Lead Senior Designers
Align UX metrics with Business KPIs
Develop a Senior Leader vision
Strengthen soft skills
Mentor other designers
HEAD OF UX
Leading the Design Field
Emotional maturity
Executive leadership capacity
Lead UX for a vertical
Drive innovation in a big organization
Launch key strategic projects
2025
George - Jorge Luis
Product Design Lead